As if you needed to be reminded that color is a crucial element of your marketing and branding message, the Pantone color forecast for 2017 is out and “greenery” is in. Being named the Pantone color of the year 2017, this tone combines green and yellow. Should you begin incorporating it in your advertising signs? Yes; and here is why it makes sense.

The Back-story of Greenery

The Pantone color of the year would be little more than a blip on the radar if it were not for the back-story associated with the choice. Greenery, the experts suggest, brings to mind the innate yearning for renewal. The consumer who appreciates this color will not hesitate to introduce it into a home or office. It signals the readiness to reconnect on an interpersonal level as well as with the guiding forces of nature. Greenery also stands for the heightened eco-consciousness of the shoppers who are now comfortable asking more questions about sustainable material use and fair-trade ingredient choices.

Let’s Do Greenery!

Merchants and service providers have already put together some marketing materials that feature the green touch.

• Yard signs. The use of lawn signs is ideal for contractors, retailers, and anyone else who wants to get a quick sales message across. Real estate professionals appreciate the attention that yard signs receive from passersby. Picking out the one using the Pantone shade as the primary color should be easy!
• Vehicle Graphics. Incorporate the tone into the design of your vehicle graphics product. There, the color signals your company’s willingness to do its share to protect the environment. If you are in a “green” business, opt for greenery as your major color focus.
• Post and panel signs. For businesses in the energy field, the use of the 2017 color as an attention-getter is ideal. Typically, energy companies do not have an environmentally friendly reputation, and this kind of display could turn it around. Contrasting lettering in black looks fantastic.
• Trade show banners. The retractable banner that features greenery alongside shades of earth tones portrays its firm’s contemporary, stylish, and relevant side. When you present your business on the 2017 trade show circuit, the use of the 2017 Pantone color of the year is ideal for standing out and being noticed.

Branding with a Back-story

Pantone’s color forecasters believe that they read the signs of the time correctly when they chose the 2017 tone. Assuming that they are correct, greenery opens the door to a new marketing and branding conversation between your company and its targeted demographic. Do you want to help the consumer to explore your eco-friendly side? Have you neglected this part of the message for others?

When you are ready to add a new perspective to your signage solutions in 2017, discuss your plans with our advertising sign specialists. We work with you to incorporate a significance worthy of the color even if you use this tone only sparingly. On the flip side, if you intend to make the 2017 Pantone color your hallmark as well, we can show you how its use will affect other marketing materials. Call us today!