Targeted signage addresses a particular segment of your consumer population. Although you may display it for all to see, these types of aluminum business signs hold an appeal for one group more so than for another.

Monument Signs Address Drivers to Encourage Safe Lane Changes

Cases in point are monument signs. They come in all sizes and shapes, but if you have a wall or other structure already built near your parking lot entrance, this signage type could just consist of aluminum dimensional letters. When you consider that these products are lightweight and suitable for installation on any rigid surface such as brick or concrete, it makes sense that targeting your driving customers with this message is ideal.

A Building Sign Becomes the Ultimate Wayfinding Tool

Think beyond the branding and marketing functions of your building sign. What you are left with is the wayfinding capability. Install dimensional letters, opt for a panel board, or consider the use of a metal frame with your aluminum board signage. Because of this versatility, you have the option of adapting the look to your setting’s overall style while ensuring easy visibility of the message.

Generate Interest with a Fence Sign (or two)

Mounting aluminum signs to fences is something you might see at a construction site. But why not follow suit for marketing messages? If you have a fence that spans the perimeter of your business’ property, install one or more signs that feature your corporate name and logo alongside a brief marketing message. Phrase it in the form of a question to generate interest or consider the design of one-word prompts to pique shoppers’ curiosity. This presentation is an excellent method of interaction with passersby who might be en route to other shopping locations.

Unusual Wayfinding Signs Catch the Eye and Attention

What sets apart aluminum from many other signage solutions is the budget-friendly nature of the product that nevertheless yields plenty of excellent results. We imprint the material with vibrant colors that resist fading and typical abrasion. Why not shape the metal into a unique set of wayfinding signage solutions that guide shoppers closer to your entrance; from there, converting them into buyers is a small step.

The Right Point of Purchase Sign Closes the Deal

This step can take the form of a point of purchase (POP) sign. Make it unusual in shape or nature to get attention immediately. In fact, when you position it close enough to the door, you might even be able to benefit from its message by having passersby come in to take a closer look. A sign in the shape of a rocket that we imprint with your message can be a great POP product.

Order Targeted Aluminum Business Signs

If we have piqued your curiosity about trying something new to attract foot traffic to your location, why not try aluminum signs? When you consider the budget-friendly nature of the material and combine it with the versatility of design and color options, you simply cannot go wrong. Discuss your thoughts with one of our graphic artists today!