There is more to supporting wayfinding than putting up a few signs in strategic places to help visitors to the venue navigate corridors and hallways. When investing in wayfinding signs for corporate headquarters, in particular, your entire brand presentation can fail only because of a mismatch somewhere down the line. What do you need to know today? And, if you have already bought these signs, how can you reinvent the appearance they make?

Why Invest in Wayfinding Signs at All?

Nothing frustrates a consumer more than getting lost inside an office building. Because the physical space is unfamiliar, and frequently there is not lobby assistant to guide the visitor, signage is of the utmost importance. Neglect to put up these markers, and you may find that would-be clients simply leave to do business with someone else.

Reinvent the Wayfinding Markers at Any Location

Believe it or not, but there is a certain hierarchy within sign displays. Typically, a lobby sign sets the tone for all other signage presentations in the venue. Exceptions to this rule are federally and state mandated products that require accurate color and display style adherence. Once you satisfy these guidelines, it is time to take a closer look at the way you can rethink and reinvent the products.

1. Analyze the foot traffic. There is no point in putting up signs in areas where nobody walks past. Conversely, do not overlook high-traffic hubs and areas where certain demographics frequently come through. Shifting your signage displays to these areas can make a significant difference in the way your corporate headquarters “feel” to the visitor.
2. Survey the site. Do you have plenty of open spaces with very little in the way of walls and other structures you can mount signs to? This may require the design of post and panel markers or sign stands. Another option could be ceiling-mounted products. When you do have walls to work with, consider the overall ambiance of the décor. Glass and marble are ideal for airplane cable mounts while regular paint jobs could support wall graphics.
3. Think through the distance appeal. Size matters in sign design. If you need visitors to take in your message immediately, reduce the text, and enhance the font size. When you need to provide detailed information, consider the establishment of a dual sign that attracts attention and then provides information.
4. Americans with Disabilities Act (ADA) compliance. There are plenty of blurred lines when it comes to ADA compliance and wayfinding displays. We recommend adjusting your sign designs to shift all products to meet ADA standards.
5. Harmonize the appearance. It frequently happens that there are color mismatches and font irregularities when buying signs piecemeal. We recommend putting in an order for all products at once to avoid this problem.

How to Order Wayfinding Signs for Corporate Headquarters

Contact our graphic artists to discuss your signage requirements. We work with you to put together a presentation that impresses not just those working at the venue but also those visiting it. If you have ever entered a business office or building and just felt right at home, then you know exactly what difference the right type of wayfinding sign can make. Call us today to set up a consultation!