Does it seem like every business owner you know is jumping on the mobile marketing bandwagon? Just yesterday, they pulled up in front of clients’ homes with factory-white work trucks and vans. Today, they are all about full wraps, partial wraps, and graphics packages. What is the big deal with mobile marketing in Lake Bluff IL?

A Great First Impression

In a study cited by 3M, the manufacturer whose vinyl products we rely on for our vehicle graphics and wraps, 98 percent of polled respondents explained that they formed a favorable opinion of an advertiser based solely on the ads they saw on a truck. This positive image did not depend on an actual interaction with the company. Generating this level of goodwill right out of the box is difficult to achieve by other means.

A Memorable Presentation

When surveying consumers about wrapped vehicles, 97 percent were able to remember the advertisement they saw. If you are currently using other marketing tools, do you get the same results? For example, do readers of the local newspaper remember seeing your ad? More importantly, do they actually open the paper, flip through the pages, and then take the time to look over your message? More often than not, these marketing attempts fall flat simply because the consumer fails to see the ad. With a wrapped truck, ignoring the message is hard to accomplish.

Total Customization

Have you noticed that there are countless ways to present advertising via a vehicle? Mobile marketing can take the form of a full wrap, which covers the entirety of your car’s exterior (except, of course, for the windows). Partial wrap products cover between 25 percent, 50 percent, and 75 percent of the car, truck, or van. After that, you might select a graphics package that offers you the opportunity to feature compelling images and lettering combinations.

You are not bound by traditional display either. We can design a three-dimensional illusion that looks so lifelike that folks will do a double take. Select reflective vinyl for after-dark graphics that light up and turn heads. Textured vinyl is still another option that some business owners are now taking advantage of. Although not new, color change wraps are finding more use by companies that present unusual color displays for their corporate palette and want the vehicles to follow suit. Because many of the conveyances are leased, it makes more sense to wrap them than to paint them.

An Unbeatable Price

To reach 1,000 consumers, which advertisers consider a measurable unit, you have to pay a magazine $21.46. Your local radio station will most likely ask for $7.75. A wrap, however, only sets you back $0.35. There is little doubt that the mobile marketing option is economical and suitable for companies of any size.

Now that you know why so many fellow members of the local business community are leaving generic vehicle appearances behind for custom graphics, is it not the time to find out more? Discuss your mobile marketing in Lake Bluff IL, with our visual artists today!