Choosing the right sign for your storefront can seem overwhelming. With the options in sign types, figuring out which graphics will be serve your brand, and seeing the competitors can lead you down the wrong path quickly. Rather than trying to envision a finished sign, there are a few simple questions to ask yourself to get started.

1. Where will your sign go? If you are looking for an exterior sign, figure out if you want it above your storefront, or if it will be part of a bigger directory for an office building. Placement considerations can make design easier from the first stages.
2. What will the sign be mounted onto? The materials that will be behind a sign can influence the look and feel of a sign. Whether you will have brick or a backing will either limit or open your options in design. Consider these details before trying to make a design.
3. How long will you use the sign? For a temporary sign, you can be more specific with the information whereas a permanent installation should have more of your broad branding.
4. What size should you make your sign? Measuring the space before making a design can help with a lot of considerations. If you have a smaller space, having less information and a bigger focus on the name of the company can help bring attention from the right customers.
5. What is the deadline? Letting your sign company know ahead of time when you will need your sign can help set realistic goals. If you need a sign very quickly, a sign company can provide a temporary installation while you are waiting for your permanent sign.
6. What is your budget? Knowing what you can realistically afford before wasting time on design can help you stay on time. Considering signs that don’t fit your budget needs can waste precious time but keeping within the realm of what you are looking for can streamline the process.

Still unsure of where to start? At Apex Signs & Graphics, Inc., we design, fabricate, and install signs of all types. Our team can help you design the right Exterior Signs for your business while keeping your budget and purposes in mind. Contact us at info@apexsignsandgraphics.com or call us at 847-604-4321 today to find out how we can help serve your business from our Lake Bluff, Illinois location.