Trade shows are a traditional marketing strategy that new businesses tend to ignore, but shouldn’t.

In fact, a trade show or local exhibition is a prime opportunity to display your expertise and wares. You can meet companies, collaborate with potential partners, and find vendors willing to strike a deal – saving you money.

In the U.S., trade shows are one of the most profitable B2B strategies, generating more than 12.6 billion in revenue for 2015 alone.

Expert Tips to Help Your Event Displays and Booth Stand Out

At a trade show, you are competing against many local and international companies offering similar services. Larger expos might have hundreds of vendors, making it critical that you stand out.

Luckily, there are ways to get attention at even the biggest trade shows:

• Unusual Giveaways: People attend trade shows for free stuff. So, exceed their expectations by giving out something unique and fun. Sure, you could use corporate pens, but a quirky giveaway, like laptop skins with company logos or a logo rubik’s cube, is much more memorable.
• Invest in Your Event Display: Event displays are costly, but they offer a high return on the investment. Why? Because they are the key to standing out in the crowd. Look bigger and more invested in your booth. Print out displays that look great, and keep in mind you can reuse them at the next show.
• Use Design: People are naturally attracted to a great layout. Everything tends to blend together at trade fairs, so you want the design of your booth to stand out. Hire a professional to set up the booth, use bold colors, and consider displaying videos or music in the background.

Order Event Displays from People Who Understand Trade Shows

Apex Signs & Graphics, Inc. knows the competition you are up against.

So, let us design your event displays, including printed vinyl banners, to help you stand out.

Get a quote for your display at 847-604-4321 or ask us a question online.