Trade show flags are a staple at convention centers and in expo halls. There, they present your corporate colors and attract the attention of attendees. Ad campaigns thrive on the creation of a buzz with a variety of signage solutions and marketing materials. What happens when you combine flags with advertising?

Understanding the Makeup of an Advertising Campaign

Usually, there are three reasons for advertising.

1. Introduce a product. You may be offering a new product line or adding on to an existing set of goods. Making sure that consumers know what you offer is crucial when you work on turning shoppers into buyers.
2. Introduce a company. Newcomers to an address or city need to create name recognition and brand awareness. Doing so is vital because it generates foot traffic and brings in curious shoppers, who may eventually become brand-loyal customers.
3. Introduce a brand. A recent change of your brand persona is much like starting over. While you still have name recognition, you need to work hard to achieve brand awareness once again.

Because successful advertising uses a variety of different message display options, it makes sense that trade show flags could be an integral part of the campaign.

Trade Show Flag Options

There are four basic options: the teardrop shape, the feather flag, the wind dancer, and the straight display or falcon flag. Display heights vary; tallest teardrop shapes are just below 15 feet while the other models’ tallest presentations go even higher. Base your anchor type on the display location. For sidewalks and interior setups, sand or water-filled bases are ideal. Ground stakes work well in soil or sand. We use a banner material to print your message for single or double-sided presentations. Since the idea behind flag displays is the movement that catches the eye of passersby, we recommend a double-sided construction.

Where to Place Flags with Ad Messages

Our clients have had excellent success with placing their flags in plazas and along roadways. Alternate displays to feature your logo and your ad message. By the way, it is possible to augment the marketing success of this campaign when you involve additional signage products. Examples include lawn signs, spinner signs, and window graphics. If you have already invested in a vehicle graphics package, add seasonal messages that draw attention to your ad campaign. These vinyl overlays do not harm the graphics your vehicle features. In fact, we can easily remove them after the ad campaign has come to and end.

How to Order Trade Show Flags for Ad Campaigns

Contact our sign experts to learn more about the flag sizes and features. We can help you decide on products that will work today as your advertising tools for a particular campaign and next year can pull double duty as trade show products for expo hall presentation. Since the re-use of signage is economical, plenty of clients like this approach.

Bring us the artwork that you already have on file, so we can incorporate it into your displays. If you prefer, we can create a new look from the ground up. In particular, this service is of interest to business owners who recently re-branded. Call us today to get started!