Can you do business without a vehicle wrap? Sure! But why would you? This product has the power to carry your brand message and advertising details to the consumer. There is no need to wait for the shopper to drive by your stationary billboard or be home at exactly the right time with the television on to see your commercial. In fact, there is a way to put together a display that is sure to get plenty of attention.

Bright and Contrasting Colors Get Attention

If you want to ensure that plenty of eyeballs take in your message, you need bright colors. Yellow, orange, red, light blue, and green are excellent choices. Then, feature your information in contrasting tones that stand out. For example, orange contrasts well with green. We recommend selecting the backdrop color of a wrap based on the color of your name and logo presentation. They both should contrast well, which ensures that the style elements are easy to pick out by the eye.

Focus the Message to Prevent Visual Clutter

Perhaps the biggest mistake some wrap designers make is to clutter its appearance with information. This data overkill makes it unlikely that the consumer will take in the information or even continue reading the lettering. We recommend choosing the message’s tenor based on your current marketing needs. For example, if you are new to town, pick out a wrap that advertises your business. When you have been around for a while but are now expanding your territory, consider a product that fosters brand awareness. For the company that is already a household name, it makes sense to have a wrap to introduce a product or service.

Graphics are the Hook; Make Them Interesting

With the bright color as the attention getter, the images you select are the hooks that keep the consumer looking. They should be germane to your message. Doing so is possible with the presentation of a niche-specific image or even just graphics that feature a play on words. Because these images double as mnemonic devices, they make it possible for your targeted demographic to remember the information you feature.

Provide Information that Your Customers Want to Know

Although the awards you have won look great in your lobby, they may not mean a lot to a prospective client. Instead, focus your wrap’s information on details that have a direct effect on the consumer. For example, spell out if you handle commercial or residential projects. Let the customer know if you are licensed and insured. Outline how your company is different from the competition. By the way, a services menu that underscores a niche explanation is always a good idea.

Discuss the Details of Your Next Vehicle Wrap with the Experts

Contact the vehicle graphics experts at Apex Signs & Graphics, Inc. We do business out of 37 Sherwood Terrace in Lake Bluff, IL. From there, we serve the business communities in and around Lake Bluff, Lake Forest, Highland Park, Libertyville, Gurnee, Vernon Hills, and Waukegan, Illinois. Call us today to learn more!