Advertising your products or services with signs can seem like a complicated undertaking. Even after you navigate the height and width requirements that meet zoning codes and ensure the best readability for prospective shoppers zipping by your storefront, there is still the question of choosing the best colors for advertising signs in Lake Forest IL. What do you need to know today?

Color Choices to Avoid

There are three color mistakes to avoid when putting together advertising signage.

1. Similar colors. Do not put together colors that are too close on the chart. For example, hunter green looks great, but do not pair it with Bavarian forest green, which is far too similar. From a distance, these shades may be difficult to distinguish. The same applies to blue and green.
2. Washed-out looks. Pastels are excellent for spring products, but they do not translate well to signs. There, they create washed out looks that folks may not even notice.
3. Unsuited tones. If you are advertising the services of your spa, the use of chrome colors is probably not going to work well. Consumers will not associate a spa with the type of display that would do well in an automotive setting.

Excellent Color Displays

On the flip side, there are the color displays that work. When you pair red lettering with an offsetting color like royal blue, you create a visual counterpoint that makes the red stand out even more. Shoppers who are susceptible to impulse buying respond well to this color combination and red tones in general.

When you want the customer to feel in a generous mood, opt for darker pink shades with purple undertones that you pair with light blues and plenty of off-whites. When advertising a spa, this combination works very well. It focuses the mind on relaxation while it encourages the consumer to splurge just a little on the promised leisure.

Black is a color that combines a flair for drama with an air of elegance. For the shopper who likes to feel in charge, black is an appealing tone. Combine it with a counterpoint color such as silver to highlight an expensive brand. Since this color appeals to male and female shoppers alike, it is ideal for advertising all types of products with or without a gender connotation.

Contrast or High Visibility?

Contrasting colors excel at letting you focus on the printed message. When you select a light-colored background with a dark print, the eye focuses almost automatically on the letters. Black on yellow, for example, is an excellent combination for this purpose. Some contrasting tones in reverse do not work as well. White on blue, for example, should cause the eye to focus primarily on the written word, but it does not.

Learning More About the Best Colors for Advertising Signs in Lake Forest IL

If you are thinking of ordering posters, window graphics, banners, wall prints, or point of purchase signs, talk to our advertising color specialists first. We work with you to put together a strong sign that harnesses colors to your advantage.

Call us today to schedule a consultation appointment!