Cool Mountain Beverages is a Des Plaines original. Delighting thirsty customers with premium craft sodas, the business relies on pure cane sugar rather than high-fructose corn syrup. While folks know about the artistry that goes into creating root beer, this company applies the same level of expertise to the creation of green apple, strawberry, or cream soda. A new line of products is the Chicago Draft Style series of beverages.

To celebrate the launch of this product line and reinforce brand awareness among buyers, the business’ management team contacted our full-service sign shop to create cooler wraps that bespeak the marketing message. Since the company has its products in retail stores all around the area, using branded coolers to appeal directly to the consumer makes sense.

Designing the Appearance of Branded Coolers in Des Plaines, IL

We consulted with our client to put together a graphics layout that features the iconic Chicago Draft Style logo. The sides of the coolers highlight the branding message with the partial appearance of a bottle, which shows just enough of the product to signal to the consumer that this is something different. The fronts also feature the logo alongside images of the six flavors of the product that the company sells. When illuminated, the top of the cabinet creates the illusion of a sunlit display with cast shadows. Our clients were very pleased with the look and feel of their brand message on the coolers.

Branded Displays Double as Point of Purchase Signs

When you feature your products on branded shelves or in specialty cases that show your name, logo, and product line details, you appeal directly to the consumer’s interest in an exciting product feature. Consider suggesting the pairing of the item with another merchandise line you represent. In the alternative, encourage the purchase of samples from the entirety of the product line.

Clients have had excellent success with the use of brand messages to stimulate the interest in the added product options. Customers, who are already familiar with the brand, are far more likely to give new items a try when they have come to trust the manufacturer. The trick here is to emphasize the already established relationship between buyer and manufacturer. From there, the introduction of the new product’s branding is a snap.

We recommend display shelf wraps, just as Cool Mountain Beverages did, as well as the addition of vehicle graphics – even to already established wraps. Adding images to an existing product package is not a large undertaking, and we can typically complete the project quickly. Incorporate a QR (quick response) code decal to encourage online engagement of the consumer.

Do You Need Branded Display Shelves?

Whether you need branded coolers in Des Plaines IL, or point of purchase (POP) presentations, shelves, and displays, we can help. Discuss the plans for your marketing campaign with our business sign experts. We assist you with the design of the brand message as well as the marketing setup. Call us today to schedule a design consultation!