You succeeded in converting the shopper into a buyer. Why not make the most of this opportunity and encourage the impulse buy? Sure, you know that the typical supermarket purchase made in this way usually consists of gum or candy, but remember that your store might be different. As noted in a study conducted for CreditCards.com, a third of shoppers whose household income exceeds $75,000 have made one impulse buy of about $1,000. Think big and add the right point of purchase signs in Libertyville IL, stores.

Retractable Banner Stands with Fabric Prints

Fabric makes a great impression. Its texture and slight satiny sheen bespeak elegance and chic. We imprint the material with vibrant colors that present your products in size-enhanced detail. But we do not stop there! When you feature two retractable banner stands next to each other, each one showing information about a different product by the same manufacturer, you provide a subtle buy-me message that encourages the shopper to complement one product with another one for enhanced satisfaction. Because these marketing tools are movable, you can even place them outside during the day.

Window Lettering Makes an Emotional Appeal

When you remember that images bombard shoppers around the clock, consider the eye-catching quality of spelling out your messages instead. Although you might be tempted to use small font and cram as much product benefit information onto your storefront windows as possible, we urge you to resist. Instead, participate in the one-word challenge. Express a sales message in one word. Next, alternate verbs and nouns. Finally, choose two to four different fonts and sizes. The resulting presentation is certain to catch the eye and reel in foot traffic. You may be able to attract shoppers who enter your business on impulse; from there, your interior point of purchase signs take over.

Decals Turn a Check Stand into a Marketing Communication Center

There is nothing subtle about this approach. Right when the shopper is readying to check out, present typically paired products with decals that carry persuasive messages. If you sell electronic gadgets, this is the right time to suggest the purchase of backup chargers, rechargeable batteries, and multi-pronged portable charging stations. Combined with decals that read “best price,” “genuine product,” or “best quality guaranteed,” you encourage the shopper to think long-term about the item s/he is buying. Bolstered by the assurances of quality and savings, you allow for the justification of the purchase.

Buy Point of Purchase Signs in Libertyville IL

The professionals at Apex Signs & Graphics, Inc. routinely assist retailers with outfitting storefronts with the right types of signage products. Whether you are opening your doors for the first time, are re-fitting the displays in keeping with the seasons, or want to try a fresh approach to in-store marketing, we can help you. Our graphic artists design products with contemporary consumer appeal and a firm understanding of color psychology. We integrate your corporate color palette as well as your branding message. Call us today to schedule a design consultation and find out more!