Because of their bigger sizes, a company’s larger vehicles provide excellent display spaces for advertising messages. However, when choosing vehicle graphics for trucks and vans, there are some tips and tricks you can use. Do you know what they are?

More is Better (or: size matters)

The best way of taking advantage of your mobile billboard space is a full wrap. Doing so allows you to present plenty of compelling images and displays alongside your advertisement. It also makes it possible to boost brand awareness among consumers. If you opt for a vehicle graphics package instead, we suggest thinking big and using large images that use up plenty of display space. For lettering setups, the same applies.

Order Images to Allow the Eye to Move Naturally

Curves are distinctive style elements to guide the eye toward the pictures you want it to take in next. Another option is the interruption of an image with a message. For example, when you feature a picture with darker colors, allow a white vertical stripe to show information right in the middle of the graphic.

Pick Niche-relevant Graphics

If you are in the business of installing or selling solar panels, it will make sense to feature images of the product. But when you want to highlight that you specialize in serving the residential rather than the commercial customer, you may do so by featuring solar panels on top of a residence’s roof. This nod to your brand identity makes the pictures relevant to your line of business.

Target Lettering Presentations to a Specific Demographic

Sure, everyone will see your messages that you feature on the sides and back of the company’s truck or van. Nevertheless, gear the message primarily to your targeted audience. While the display of your business’ name and contact number would address everyone, a menu of services that highlights niche-specific tasks or products is of primary interest to your would-be customer.

Combine Lettering and Vehicle Graphics for Trucks and Vans to Define Your Company

Something as simple as outlining whether you provide service to residential or commercial clients (or both) goes a long way in defining what you do and stand for. You easily achieve this goal with lettering. Next, add niche-specific images that underscore the type of business you operate. For an electrician, it would be the graphic of a lightning bolt; for a trucking company, it would be the image of a highway or open road.

Keep your appeal relevant by updating full or partial wraps as well as graphics or lettering packages with temporary seasonal messages. For example, adding a winter holiday message to your commercial vehicle graphics appeals to consumers and has them pay closer attention to your presentation. These temporary images install quickly and easily. We can remove them just as quickly after the holiday season is over.

If we have piqued your interesting in finding out how these graphics products could heighten the appeal of your company in the local market, contact our experts to learn more.