The ultimate eye candy products are programmable LED signs (some folks call them electronic message centers). Nothing catches the eye and captures the imagination more readily than a changing message. Since you are in full control of the product, you determine what you communicate to your targeted demographic – and when. How can these products lead to impulse stops, which may very well be the precursors to impulse buys?

How Do LED Signs Work?

Today’s consumer is fascinated with visually changing presentations. They watch videos on smartphones while standing in line and pay attention to gas pump-mounted display screens that play commercials. These are LED screens that show graphics and lettering. They combine to create single-color or full-color presentations. Depending on your budget, you might opt for a smaller setup or one that takes on the size of a pole-mounted pylon sign.

Who Determines the Displays?

You are in full control of the messages your signage features. High-quality LED signs can play back TV-quality commercials. You frequently see these products at car dealerships where they, indeed, feature the dealership’s ads or those run by their represented brand. Smaller LED signs become part of banks’ monuments. They might display interest rates, today’s temperature, and the current time. They typically do not have the capabilities to play TV-quality spots, but they can show changing messages that bring in consumers shopping for mortgages.

Can the Signs Really Result in Impulse Stops? (Yes!)

Another set of displays alerts customers to the availability of fresh products. You might see these kinds of LED message signs with donut shops and pizza parlors. When the manager turns on the “Hot” sign, everyone knows that the goodies just left the oven, and you see plenty of cars parking in the eatery’s lot. Convenience stores run displays that encourage consumers to play the lottery or take advantage of soft drink specials. Change the wording via a computer whenever you feel like doing so or pre-load a set of messages that present in a loop.

Does This Type of Signage Fit in with Your Company’s Overall Atmosphere?

There is little doubt that electronic message boards are on the cutting edge of modern technology. You might worry that your current business signs simply do not mix well with this setup. This is not the case! In fact, our experts gladly visit your location to survey its configuration, determine the speed of traffic in front of the entrance, and gauge the right size for the product. Some are so small that they fit perfectly inside your window presentation and still allow plenty of room for folks to look inside. Others are perfectly sized for adding it to your current electrical cabinet sign that you rely on for communicating your branding and marketing messages.

Buy Programmable LED Signs

If we have piqued your interest in learning more about electronic message centers and the potential they bring to your venue, discuss your questions with our business sign experts. We work with you to put together a look that complements your company’s overall site presentation and branding message.

Call us today to learn more!