When the business community needs commercial vehicle lettering in Lake Bluff IL, it contacts the professionals at Apex Signs & Graphics. In addition to providing local companies with a full-service sign shop approach to all types of products, we understand the best practices associated with the design, manufacture, and installation of vehicle lettering. For example, did you know that there is one type of lettering product that does not allow for creative expression?

US DOT Lettering: Compliance Matters!

Since the government regulates these letters and numbers, compliance trumps personal taste or style. For example, the sizing of US DOT letters must present as a clear display from 50 feet away. To achieve this result, we print with block letter style of at least two inches in height. We select a color that stands in stark contrast to your vehicle’s paint job. If your delivery van is white, we choose black vinyl. Our technicians install the US DOT letters and numbers on both sides of the vehicle.

For trucks heavier than 26,000 pounds, we also add your company’s name. Granted, you have a little bit of leeway regarding font usage, but remember the 50-foot-legibility rule. Selecting an ornate font may result in having a larger lettering display, which robs you of the space needed for your marketing and branding message. Not surprisingly, our clients prefer to use standard block letters that free up ad space.

Spell out a Menu of Services

What sets apart your roofing company from the nearest competitor? When you spell out a menu of services on your work truck’s tailgate, it is easy to publish this information for all to see. For example, when you provide earth-friendly materials and work practices, advertise this fact to differentiate your company from others. Another good solution for a truck’s tailgate is the presentation of your service territory. Doing so benefits companies with a strong local presence and excellent reputation.

Combine Niche-specific Images with a Company’s Name Display

Consider the use of a graphic as a mnemonic device that lets consumers remember your niche more clearly. Doing so is particularly important when your business’ name does not immediately highlight a line of work. For example, a plumber might choose the image of interlocking pipes whereas an electrician could pick a lightning strike pattern as the graphic. Once you decide on the picture, pick out the lettering. Include your company’s name, a brief niche explanation, and contact information.

Buying Commercial Vehicle Lettering in Lake Bluff IL

Whether you have one delivery van that you would like us to treat, a fleet of regional semis, or any other type of conveyance associated with your company, we can help. Our technicians handle anything from scooters over golf carts, passenger vehicles, planes, to boats. We can work with any graphics that you already have on file. If the business is undergoing a re-branding, we can adjust the look of the images to reflect the new appearance of the logo or color combination. Contact our graphic artists today to schedule a design consultation and learn more.