We frequently work with real estate professionals who assist local home buyers and sellers with their property transactions. To advertise their services, these pros rely on a variety of signage solutions. Standing out, while effectively communicating a brand message, is a must. What are the residential real estate signs in Lake Bluff IL, that accomplish this feat?

It Starts with the Right Sign Panel

The panel must catch the eye of the prospective buyer. If it falls flat, you may lose not just the phone call but potentially also the sale. There are a number of options open to you.

• Material. Select aluminum, steel, polyethylene, or PVC. Corrugated plastic is another alternative.
• Size. We recommend choosing a larger panel size whenever possible. The largest sizes our clients pick out usually measure 36 inches by 24 inches. Smaller 12-inch-by-18-inch products are also available.
• Display. A full-color panel, preferably with a photo of you or the property, is the best solution. Another setup that some companies favor is a focus on the firm’s name and logo, with the agent’s information taking on a secondary role. Although it is possible to feature only a couple of colors, consider that a multi-tone presentation is more eye-catching.

Once you have chosen the look of your panel and its size, remember to have a couple of small holes drilled into the bottom. (Trust us!)

Next, Choose a Display Setup

Frames feature sizes that complement your panel’s measurements. They typically come in black or white colors, which further support your brand message. The typical height of a frame display is about 42 inches. If you selected a corrugated plastic panel, choose a wire frame holder that attaches to the back. It mimics a lawn sign. For the traditionalist, there is the upturned “L” beam. We use steel or aluminum for the construction; we paint the beam white. The typical structure stands between 40 inches and 58 inches tall with a cross arm that is proportionate to the height.

Finally, Enhance Your Display with Eye-catching Details

Remember when we suggested that you should have a couple of holes drilled into your display panel? Well, when you choose the upturned “L” beam and hang the board from the cross-arm, you have the option of attaching riders, which are small blade signs, to the bottom of the panel. The blades spell out selling points that make the home irresistible. Examples include words such as “new listing,” “pool,” or “potting shed.”

Frames frequently allow for one or two riders with smaller inserts. Another enhancement option is the use of toppers. They go on top of your sign and generate more interest in the property. Also in the forms of blades, they may display more personal messages such as “welcome home” or a season-specific wording.

We recommend copying the look of your residential real estate signs in Lake Bluff IL, onto vehicle magnets that attach to the car you rely on to visit clients or arrive at listed homes. Doing so enhances your company’s name recognition while also creating interest in your services. Contact us today to schedule a design consultation and to get started on your signage order.