Have you noticed that more and more businesses are now choosing to display vinyl window lettering in Lake Bluff IL? This is no accident. Management teams are realizing that consumers want after-hours information but will not necessarily visit the company’s website to learn about hours of operation. If you are thinking of adding this signage solution as well, here are the window lettering facts you need to know about.

Lettering is a Secondary Signage Product that Supports a Building Sign

Your building sign is the primary product that provides wayfinding assistance to consumers and communicates your marketing message in the process. But this product does not have to go it alone. In fact, repeating the look of your building lettering’s font, color, and presentation on your windows is an excellent method for reinforcing name recognition while also assisting with wayfinding for those shoppers who are nearby.

Provide a Value-added Experience for the Consumer

Why should a shopper read the information on your windows? The answer is simple: it adds value to the interaction with your business. Doing so is easy.

• Display hours of operation. Spell out your opening and closing times, days that you do not open at all, and the days when you do business by appointment only. Having this information in an easy to read font right on your door is valuable to the customer who may have visited you after hours.
• Encourage multiple opportunities for interactions. Drive traffic to your website by displaying its address. If you want consumers to visit you on social media instead, offer the handles of your preferred sites. Display a contact phone number for those folks who would like to talk to you. For the business that intends to introduce shoppers to specific products and specials, the presentation of a quick response (QR) code leading to a landing page is always a good idea.
• Enhance the appeal of products or services with seasonal lettering. Valentine’s Day, back to school shopping, the winter holidays, and any other special occasion can turn your products or services into sought after gift items. The trick here to help the shopper to connect your goods with the event by showing relevance. Using lettering to do so makes sense.

For example, combine the information about your business with lettering that supports a particular charity or cause. Buying from you gives the shopper the opportunity to participate in a good deed. For holidays, gift certificates to eye exams or massages make excellent gifts – if you word it right. Playing around with letter colors is another great way of making the visual impact that converts shoppers into buyers.

Buying Vinyl Window Lettering in Lake Bluff IL

If we have inspired you to take a closer look at the opportunities that the addition of vinyl window letters would bring to your company, discuss your thoughts with our graphic artists. We work with you to draft messages that stand out, compel action, and provide information your customers want. Schedule your design consultation today to get started on the project!