It is becoming more and more difficult to compete in business without staying close to the cutting edge of advertising solutions. Although not new, the interest in vehicle wraps and graphics is greatly picking up now as studies are proving that mobile marketing is a highly effective tool that any business owner should employ when branding and advertising locally. To ensure that you understand the ins and outs of the medium, please read our FAQs on vehicle graphics.

Q: Do you customize graphics?

A: Yes, we do. Although we sometimes use stock images when requested to do so by a client, we always customize the design of the setup, the placement of the lettering and images, as well as the overall brand presentation. We work with artwork that our clients bring us or design something entirely new from scratch. In some cases, our customers show us some doodles and ideas they put down on paper; we go from there and design a graphics package around the concept.

Q: Can I install the graphics myself?

A: Although it is possible for you to do so, we advise against it. Our installers have received many hours of training to ensure they know how to prep the vehicle before the treatment. Moreover, they understand the steps to take to make sure that a dual side installation looks identical. Larger graphics are installed without air bubbles or wrinkles. For letters, they ensure proper adhesion that prevents material failure and premature peeling. And if anything does go wrong, we fix it and make it right. Why spend an entire weekend doing something that our experts can accomplish in a few hours?

Q: I am trying to cover some ugly spots on the business van with graphics; is this possible?

A: It depends on the nature of the “ugly spots.” If you have some dents or scratches, we usually cover them with a graphic or other style element. But if you have rust, areas where the vehicle only features primer or a complete absence of any paint, we do not recommend the installation of vinyl vehicle graphics. Because this texture prevents proper adhesion of the graphics material, there is a good chance that the vinyl starts peeling quickly and leads to an unsightly display.

Q: How does mobile marketing with vehicle graphics work?

A: After you read our FAQs on vehicle graphics, contact our experts to schedule a design consultation. At that time, we put together the graphics package, decide on the use of images and lettering, discuss the placement of the style elements, and ensure a proper focus of the message. We manufacture and install the products, which now turn the car, truck, or van into a mobile billboard. Prospective customers notice the graphics and it piques their interest. They may call you, visit your website, or interact with your brand on social media.

Call us today to learn more! We serve the business communities in and around Lake Forest, Libertyville, Gurnee, Vernon Hills, Waukegan, Lake Bluff and Lake County, IL.