You want to create a buzz about a new product or service, but how do you do it? Perhaps you want to advertise the grand opening of your business; is there a way to do so that differs from the methods used by other marketers? The answer is a resounding yes; directly advertise with lawn signs in Lake Forest IL.

What is a Lawn Sign?

In simplest terms, a yard sign is a panel that you attach to an aluminum stake. Stick it into the ground, and your lawn sign is ready to advertise. Choose from double-sided or single-sided signage products. The former are ideal when anticipating displays that face pedestrians from various directions. Aluminum panels are very durable, which lets you get longer use out of the product. Corrugated plastic is ideal when you only need products to last for one advertising campaign.

How to Kick off an Ad Campaign with Yard Signs

The goal of any ad campaign is the creation of a buzz that keeps consumers talking about your company, your brand, and your products or services.

• Spread the message. By displaying yard signs in various neighborhoods, you create interest in your business that is not localized. Only hanging up a “Grand Opening” banner restricts the conversation about your brand. But when you add lawn displays in a broad range of settings, you increase interest by involving consumers who may not ordinarily pass by your storefront.
• Introduce a logo. Choose lawn signs in the shapes of your logo. Although the typical form is rectangular or square, it makes sense to introduce your logo as early as possible. By displaying its shape and colors at a variety of locations, consumers get to recognize the image and the name of the company it represents. Paired with your other advertising tools, this introduction is an inexpensive method of starting your campaign.
• Create a buzz. We recommend being just a little playful when drafting an ad campaign around the use of lawn signage. For example, rather than offering a full menu of services on every sign, a mechanic could introduce a new auto body shop with signs that feature the shape of a vehicle, the company’s name, and one service the shop offers. When each sign displays a different service, consumers start talking about the innovative approach to presenting a menu of services.

Buying Lawn Signs in Lake Forest IL

Contact our graphic artists for assistance with the design of your product. We help to integrate graphics that you already have on file. When you do not yet have any artwork, we gladly create your ad campaign lawn signs from scratch. During our consultation, we ask you about the likely mounting locations for the signs, which determines whether you need double or single-sided products. At that time, we also work with you on a color and style element setup.

We can create sufficient signage to kick off an in-depth campaign that will be ongoing for a while, or just enough of the product to whet the appetite of consumers to find out more about your business. Schedule your design consultation today.