An effective branding strategy helps the consumer to differentiate your business or products from those of a competitor. Since this calls for an entirely visually form of communication, it requires a strong combination of symbolism, color selection, and name font display. To gain a larger share of the market in your given field, selecting the right signs to brand businesses in Lake Bluff IL, is vital. Of course, there is also the financial consideration. Signage is not cheap; that said, some products give you a great bang for the buck without breaking the budget.

Demographically Targeted Window Graphics Introduce or Reinforce Your Brand

If, for example, you are in the business of selling green widgets and have chosen a green widget as your logo symbol, it makes sense to display this image as often as possible. When you sell these products out of a storefront, maximize the impact that the location has on passersby. By tailoring a window graphics display to your likely buyers, you encourage foot traffic and consistently put your brand message in front of shoppers. Before long, they will think of you first when considering the purchase of green widgets.

Put Shoppers in the Mood to Become Buyers with Wall Graphics

Back to the green widgets example; install graphics on your storefront wall that show a cross section of the product and highlight the benefits that it offers to the consumer. For items that do not necessarily lend themselves to these forms of visual displays, we recommend including them with seasonal graphics. For example, the winter holiday shopping season is a big deal for most retailers, and you can put shoppers in the mood to become buyers simply by showing wall graphics that highlight the relevance of your products to their current buying needs.

Acrylic Panel Lobby Signs Encapsulate a Brand Message in Your Reception Area

Welcome first-time visitors or longtime clients to your office with a lobby sign that pops. It should bespeak your branding and inform about the way you conduct business. In addition to working with the already established font, color, and symbol selection, you now also have the opportunity to include material choice and mounting options in the mix. Acrylic is perhaps the perfect medium for the communication of your messages simply because it offers the greatest level of versatility. Display it with vinyl overlays, add dimensional letters, install it with standoffs or airplane cables, or include illumination for a great special effect.

Take Your Brand Message to the Consumer with Vehicle Lettering or Decals

When the customer does not come to your area to look at your window graphics and other branding materials, you can now take the message to the consumer yourself. By installing lettering and decals to the sides, back, and hood of your company’s car, truck, or van, you expose new demographics of prospective buyers to the information. You can do this when you go to visit a customer in a residential area or a business park; on the way, your message displays to motorists, pedestrians, and those working in the establishments along your route.

Contact us today to learn more about investing in the right budget-friendly signs to brand businesses in Lake Bluff IL.