Connecting with your customer on the gut level is what your brand message is all about. You can have the most expensive advertising agency put together a campaign for your widgets; but if a competitor can cause prospective customers to go to them instead, it is a surefire sign that the brand message never got through. Much has been written about branding and the art (and science) that establishes the connection between a business and a consumer. In some ways, your reception area signs can contribute to the success or failure of this process.

Dimensional Letters Go Big to Present an Iconic Font

The font and color of your corporate lettering is an integral part of the brand message. It shows that you differ from competitors, and it makes the buyer a little curious to find out what is behind the design. Because dimensional letters impress with their texture and visual effect, they demand attention. We recommend using this lobby sign to communicate the message of your approach to doing business. A bank might choose shiny metal letters to show off its adherence to solid practices. A physician might opt for acrylic letters to highlight innovation. In a restaurant setting, the use of brushed metal is ideal for the display of traditional values such as quality and service.

Dimensional Letters Join with a Board Display for a 3D Look Combined with a Tagline

But what happens when you want to go further than just show your name? What happens when you want to spell out what you are all about? In this case, we recommend adding your tagline or motto to the presentation of your company’s name. As we have already explained, three-dimensional letters get attention. Make this knowledge work for you by using this display feature for the presentation of your company’s approach to customer care and service.

The Simplicity and Clean Lines of a Transparent Logo Board Draw the Eye

Another branding aspect is the promise of attention to detail. In the hospitality industry, this is a critical bit of information that determines if a guest will come back. Because plenty of hotels and similar venues promise deals and add new attractions to their locales, their owners believe that clients will flock to them. This is not the case. When the guest does not feel that the basics are taken care of, the frills do not matter much. For companies in this sector, we frequently put together clear acrylic board signs with simple vinyl overlays or imprints.

Vinyl Lettering Creates an Excellent Brand Support for a Lobby Sign

Although it is one of the reception area signs that play more of a supportive role, vinyl lettering nevertheless communicates a brand message loud and clear. It supports the wall signage and gives the consumer another opportunity to take in the brand information. For glass surfaces, choose from a frosted panel with etched lettering, or simply commission frosted vinyl lettering that we can install to conference room windows or doors in your lobby area.

If we have inspired you to look at the way your lobby signage communicates your brand, and if you are unsure that it says everything you want, contact our experts for more information today!