The company has been in business for a while, and you are seriously thinking about rebranding. Maybe the font of the corporate name looks dated and needs a facelift. On the other hand, perhaps you are seduced by Pantone’s color of the year – greenery – and realize that your selection of a green tone pales in comparison to the upbeat appearance of this hue. No matter the reason, when you are rebranding with customized signs in Gurnee IL, talk to our experts at Apex Signs & Graphics, Inc. first. Here is why.

Professional Sign Design Consultation

You already know that there is more to a brand message than only the color of the font or its shape. It is the connection between your company and the consumer on a gut level. It is the thought process or feeling your signage generates, which makes the customer feel good about doing business with you. To put all this into a set of signage solutions, it is vital to have professional graphic artists who help you boil down your vision into the combination of materials, colors, and textures that resonate with the client on this level.

Comprehensive Signage Overhaul with Customized Solutions

You most likely have to re-do your building sign, lobby marker, and several other signage products. But some signs can proactively ease the transition from the “old” brand to the new look for the consumer.

• Window wraps. When you make a significant or even just a minor change to your brand message, announce it with a full-window wrap. This vinyl product is an eye-grabbing affair, which gets across your message in style. Because it does such a good job at attracting attention, making the announcement with vinyl lettering is no problem.
• Suite signs. Introduce changes to a logo with a subliminal image on the suite sign. It sounds trivial, but it is actually a significant way for the customer to take note of a change that will not take her or him aback when entering the lobby.
• Vehicle wraps and add-ons. Remember to change your vehicle’s wrap, too. In some situations, a transitional display of temporary graphics or letters is ideal to introduce the new brand. Advertise it as an unveiling. Some business clients have had excellent success with the addition of a QR (quick response) code that encourages the customer to visit a web page for more information, special offers, and sneak peeks at the new brand’s look.
• Trade show banners. Not only do they make fantastic points of purchase (POP) signs, but trade show banners also do a great job at advertising rebranding efforts. Present these to consumers in the store at various locations. If the rebranding applies to only one product or service line, you might even use these banners to highlight the shelves where the items are located and present the benefits of the new look.

Ready to Undergo a Rebranding with Customized Signs in Gurnee IL?

Our full-service sign shop serves the business communities in and around Gurnee, Lake Bluff, Lake Forest, Libertyville, Vernon Hills, Waukegan, and the greater Chicagoland area. Call us today to schedule a design consultation!